Support, elevate and inspire young creatives
Brand Identity | Collateral
The Challenge
The Arena is a creative community and platform in the UK. Their purpose is to allow young creatives to learn about the industry and encourages networking building. This project is to design a brand identity and relevant deliverables for an event.
The Solution
The name of this event is Elevate. Before starting to design it, I went through the brand guideline of the Arena. When you decide to do something, you need passion to have a motivation to do that. Like you really want it. So when you start to search for advices and get supports, on this path, you also need courage to face challenges or obstacles in order to make yourself growing and increasing the strength.
The aim of this event is to guide young creatives, which means the TA will be the people who have passion and courage to make a change. It might be a turning point for most of them. Which refers to this stage for them is Changing and Shaping. My design approach is to transform the brand spirit with the aim of this event. So I created the unit and brick element. Each person can be a unit and the young creatives is just going to build up their career and find out what they need.