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Sandy NS Wu

Graphic  Designer
& Storyteller
Brand Identity
Motion Design
Packaging
Editorial
UI Design 
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Sandy NS Wu

History has made us who we are today


TAIWANESE TRAITS   ︎ History & Nationhood

Editorial | Strategy | Research

The Challenge

Following the period of liberalisation and democratisation in last three decades, Taiwan, with a new identity as a post-modern globalized society, began to flourish. Being Taiwanese, we have our own way of living with quality of life and plenty of convenient facilities, in addition, we know how to find simple happiness in this situation. My focus is to explain how we have developed multicultural society and make Taiwanese positive and unique features. Taiwan was colonized by Japan, the Netherlands and Spain, and they left behind a legacy and influences here. The colonial style has already passed, but without history, we would not become who we are now.



The Solution

For the concept, I would like to emphasize the special personality of Taiwan, and that is how we live in our lives. To use Taiwanese biological species as the main elements, which refer to the natural and simplest creatures. We keep our positive spirit to stand up for our imperious history and our colonized past. I chose three species, each of these all represent different traits:

• Formosan Black Bear : Determined and Courageous Taiwanese people remain a proud and determined bunch.

• Magellan Birdwing: Motivated and Optimistic
They focus on transformation and embrace the growth.

• Formosan sika deer : Sympathetic and Respectful
Taiwanese people care for people and respect different cultures

The design deliverable is a series of double side cards. One side is the introduction of Taiwan species with character descriptions. The other side is colonized history, which allows people to understand our history and understand that even we had this kind of difficulty. Taiwanese always keep an optimistic mind and fight back.

Develop self-awareness within a community is very crucial. If more people are able to understand Taiwan and sympathize with its causes, we could gain more support from all over the world. The fundamental factor is to get to know ourselves better so as to promote our culture accurately and to have more influence. The choice of wild animals to be the main elements is to represent the natural characters instead of deliberately promoted.

But we are all open to the acceptance and education of new cultures and new things. That is because our history and our geography make our character so special, and I would like to let people know about it.

Design
is
a journey
of discovery.