Brand Identity | Collateral
The Challenge
Precise Global has been the market leader for many years and has locations in China, Taiwan, and Japan. They provide high-quality information technology service with professional step by step consulting and implementation services for customers. They expected the new branding to be able to represent their experience and connect to clients with a great and impressing figure.
The Solution
In order to form a bond with the clients, a brand needs to be transparent and authentic. Using compass reference for the identity is expressing a direct and strong message. That shows up the spirit of consulting - Be your guide. It's easy to understand what the direction of the company is and “buy-in” to the feeling of the brand's portraits.