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 — Graphic Design — Brand Identity — Visual Communication — Packaging Design  — Marketing Strategy — Printing — Exhibition — Environmental graphics — Graphic Design — Brand Identity — Visual Communication — Packaging Design  — Marketing Strategy — Printing — Exhibition — Environmental graphics — Graphic Design — Brand Identity — Visual Communication — Packaging Design  — Marketing Strategy — Printing — Exhibition — Environmental graphics — Graphic Design — Brand Identity — Visual Communication — Packaging Design  — Marketing Strategy — Printing — Exhibition — Environmental graphics — Graphic Design — Brand Identity — Visual Communication — Packaging Design  — Marketing Strategy — Printing — Exhibition — Environmental graphics — Graphic Design — Brand Identity — Visual Communication — Packaging Design  — Marketing Strategy — Printing — Exhibition — Environmental graphics
Sandy NS Wu

Graphic  Designer
& Storyteller
Brand Identity
Motion Design
Packaging
Editorial
UI Design 
Photography


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Sandy NS Wu

HEI LUN MEI ODEN   ︎ Restaurant

Brand Identity | Collateral | Illustration

The Challenge

Odenmei, is the first chain of oden-focused restaurants and it has a long history originating in Tainan, a city in the south of Taiwan. From the outset, the client wanted to have a brand that took inspiration from traditional design, but felt unmistakably the new generation.

The Solution

In this project, I used the Chinese calligraphy that stylized artistic writing of Chinese characters for the presentation of identity design. It's not just a form of decorative art since it goes further to express the traditional spirit. The idea behind of the food illustrations is that it shows the efforts restaurant makes, the long-hours preparation and the quality of any dishes. I added the bright yellow colour into this project in order to reveal the new spiritual combination.

Design
is
a journey
of discovery.