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Sandy NS Wu

Graphic  Designer
& Storyteller
Brand Identity
Motion Design
Packaging
Editorial
UI Design 
Photography


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Sandy NS Wu

FACTORY DOTEL   ︎ Coworking Space


Brand Identity | Brand Guidelines | Collateral

The Challenge

A historic textile factory had been in operation for the past 67 years in Taipei. Due to the innovation of the industry, they decided to transform the traditional building into a multifunctional hotel, which allows different kinds of artists to stay in for working or interaction. It became a place with unlimited possibilities and creativity, inspiring the social communication and feelings of the sparks. We all expect the new stories will unfold and start from here.


The Solution

The identity proposal is inspired by the clean and minimalistic forms of the architecture. We'd like to present the original part and focus on the elements of the factory to give visitors a striking first interaction, through which they can engage with the  background story and learn about their impressive history.

Co-worker ︎ Logo design (Gavin Cho)

Design
is
a journey
of discovery.