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CHOICENESS   ︎ Interior Design

Brand Identity | Collateral | Website Layout

The Challenge

We all have them, brands we simply can’t live without. They’ve found their way into our hearts, enriching our lives. So, in the case of Chioceness Design Consultancy, a brand which cares about our home and the environment surrounding us, their work is not limited to professional advice, they also thoughtfully and warmly accomplish any projects.

The Solution

At the heart of this company lives an art spirit, a spirit driven to make aesthetic taste and suitable items to recommend to any type of client. The concept of the new identity is inspired from this spirit. The circle represents the notions of totality, wholeness, original perfection. I transformed the letter of the company's name into the icon and focused on the details to make it delicate.

Design
is
a journey
of discovery.