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 — Graphic Design — Brand Identity — Visual Communication — Packaging Design  — Marketing Strategy — Printing — Exhibition — Environmental graphics — Graphic Design — Brand Identity — Visual Communication — Packaging Design  — Marketing Strategy — Printing — Exhibition — Environmental graphics — Graphic Design — Brand Identity — Visual Communication — Packaging Design  — Marketing Strategy — Printing — Exhibition — Environmental graphics — Graphic Design — Brand Identity — Visual Communication — Packaging Design  — Marketing Strategy — Printing — Exhibition — Environmental graphics — Graphic Design — Brand Identity — Visual Communication — Packaging Design  — Marketing Strategy — Printing — Exhibition — Environmental graphics — Graphic Design — Brand Identity — Visual Communication — Packaging Design  — Marketing Strategy — Printing — Exhibition — Environmental graphics
Sandy NS Wu

Graphic  Designer
& Storyteller
Brand Identity
Motion Design
Packaging
Editorial
UI Design 
Photography


About Me
Contact
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Sandy NS Wu


ACUMEN GROUP ︎ Construction

Brand Identity | Collateral | Website Layout

The Challenge

Acumen Group Ltd is a construction company incorporated with the registered office located in London. They are using their experience and professional services with technical innovation to create sustainable construction solutions. Due to ongoing organizational changes, they expected a new branding identity for the important moment.


The Solution


My idea was to create an expression that was as iconic as the character of the company itself. I used the first letters of the name and combined them with geometric shapes to reveal the construction language. The identity is a bold representation to lead the way in manifesting the professionality, technological advance and trust. This identity and the visual language are strong, powerful and impactful.

Design
is
a journey
of discovery.